What About Viral Marketing?
by Warren
(NY)
Similar to a virus and hence the name, a viral marketing strategy explodes, multiplying its message to first thousands and then millions.
Flu season; stay away from others with the flu virus and remember to wash your hands often. Most comply as we know how easy it is to transmit a virus. Viral Marketing is sorta similar. It works well because it inexpensive and easy to transmit. The only thing that we must remember when it comes to marketing our message is K.I.S.S, keep it simple stupid. The shorter your message the more likely that it will be received and remembered.
An extremely clever viral marketing strategy attempts the exploitation of common but basic human motivations. Motivations related to the simple desire to be popular, cool, to be loved or understood. Most people are social creatures just by nature.
According to research, most people maintain networks of at least 10 -12 close friends and or family members. The internet in generals extends these existing networks and relationships.
With viral marketing; the key is in learning how a message is strategically leveraged into existing communications between people. It is this placement which facilitates a higher rate of dispersion/exposure.
Those that learn to design marketing strategies (viral strategies) built upon the common behaviors, the common motivations for transmission; truly learn to harness the power of viral marketing. Why is this important? To drive that traffic to you website!!
