PPC Marketing/Strategy
by Warren
(NY)
Looking to generate traffic to your website? Traffic from somewhere other than the search engines? A PPC (pay per click) marketing campaign may be just what you need. The one thing to keep in mind is that your campaign should be designed to meet specific marketing objectives and it should be unique.
Determining the objectives of your PPC campaign is the first step. Which network is better suited in terms of achieving your goals. The idea is to maximize the return on your cost per click. This is all based upon your selected keywords. The goal once again is to maximized your ROI (return on your investment).
PPC Marketing Strategy/Campaign:
1) First and foremost, you need to generate leads and increase sales.
2) Determine your click through rates: daily, weekly and monthly. In addition, we also need to know where these clicks are coming from, what network and for which keywords.
3) Determine your cost per lead?
4) Determine your cost per acquisition per click?
5) How successful is your PPC marketing campaign, i.e. how much business did it actually generate?
6) Conversion rate per click, how does it look?
7) Determine your profit per PPC Bid campaign and the associated margin.
8) Know your competition. Who are your competitors?
9) If you are running several campaigns at once be sure to cross check them. Let the winners ride and fold the losers.
Bottom line, the monitoring of your campaign is key. You success depends on it. If you’re diligent and your analysis is timely, you should be able to adjust your campaign as need, earning a profit.
