Pay Per Click (PPC), What Exactly Is It?
by Annie Brown
Although a search query can return several pages of results, the average user rarely looks beyond the top 4 or 5 listings on page one. The lower you are on page one, the less likely it is that your site will receive the click.
What this actually tells us is that you will need other options in terms of getting your message, product or web site out, assuming you are not in the top 10 of Google’s listings.
PPC is basically an advertising model. Advertisers seek the placement of their ads on the websites of others, paying only when these ads are clicked. With PPC you don’t have to be in Google’s top 10 listings in order to reach customers.
Search engines PPC revolves around bids for keywords. PPC ads are displayed on a site when a query (keyword based) matches up with an advertiser's list, or when a site’s content is relevant to the keywords.
Cost per click (CPC) represents the monies paid by advertiser to the search engines for single clicks on advertisements.
Pay Per Click advertising campaigns attracts “targeted consumers” quickly.
Why? It is essentially cutting edge ad campaigning. Ads placed on websites are viewed by potential online customers, anywhere, anytime, all the time. The challenge is in placing ads on the right websites. We want ads on sites yielding great leads. Great leads means the best potential customers and a chance to sell a specific product or service.
Another thing worth noting with PPC is that it also allows you to monitor the traffic to your site, what your visitors are looking for and what they are buying.
Pay per click is an interesting option. All it takes is a little creativity to find and attract tons of customers willing to do business.
