Keyword optimization – Ranking well with the search engines
Keyword optimization is one of the most overlooked parts of building
a web page. You should always remember to perform this step as
the
search
engine spiders are watching.
Begin by creating a Title Tag using
no
more than 115 characters. Make sure that you include your main keywords
in your title. When your URL is saved, it is this Title tag that
will be the link
saved into a
favorites list.
Write a descriptive, professional title for your page. The
title
should include your main keyword and describe your business. If you
think about it keywords
in your title make sense. These are the words users will most
likely
use for their search. Try to place each page's keyword at the
beginning of your title tag.
Although keyword optimization is important you must be careful not
to
overdo it.
Though Meta Description Tags are not the huge factors search
engines once considered when ranking sites, they should still be
incorporated into the page. The description tag should function
as a
concise summary of your page's content. Limit your description tag to
200 characters at most. Maintain the consistency of a unique
description throughout your website.
Remember, the Description Meta Tag still carries some importance.
Search engines still use it to elaborate on the results links.
Avoid having your description
sound just like a collection of keywords. Develop a concise,
professional description.
Keyword optimization requires a little planning but it is worth
the investment. Using keywords on your page
helps the search engines determine the topic. Remember, you will
have
to repeat keywords often so make sure your text doesn't read
poorly. Your
keywords should be repeated 5 to 10 times for every 100 words in your
page.
Keywords on a web page’s body are probably the most important part
of
on-page optimization. Organize your content within the body then
optimize
it for the search engines spiders and your visitors. Be careful
though, if you design your
site with too many targeted keywords your site becomes
unreadable.
Ultimately, it is your visitors that decide on your page’s worth, give them a pleasant experience.
Final reminder, although keyword optimization can help your ranking,
it can also hurt you if it is overdone.
