Have you published any articles lately?

by Warren
(New York)

Article marketing. Article publishing. I am sure that you are all familiar with the terms. The question is how many of you are actually following through? Are you helping yourself or missing opportunities. I can't emphasize more, how powerful this tool can be.

Publishing additional content on article directories helps to introduce you and your website to tons of free traffic. Personally, I have found several interesting website just by browsing article directories. You know, wandering through the article directory, finding something interesting, reading it then deciding to visit the website. What is even better? Someone finding an article, clicking back to your site and finding it interesting enough to bookmark. Now that is a double win/win.

I hinted at an additional benefit to article publishing above. Backlinks. All articles that you publish should contain at least two links to your website. Within these links, your keywords should be embedded as anchor text. Google loves anchor text within links.

A published article provides several backlinks alone to your site. If your article happens to get picked up by say a blog and it is published again, you receive additional backlinks. Just imagine this happening to one article post across several blogs. Obviously how many times the article gets published depends on its quality and visitor interest but this is extremely powerful.

Toot your own horn if you have too, write those articles. The search engines will take notice and so will your visitors. And remember, quality content is king.